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Of course, the luxury brand combined with the World Cup would not be so simple, just continue to win the world most valuable luxury brand LouisVuitton naturally generous, Pele, Maradona and Zidane, three generations gathered in shooting advertising world number one play tables on the football. Even more interesting is LouisVuitton grasp the concepts and their bags travel features, landscapes Hercules for the World Cup trophy made a box, only trophy in the box across the seas, the final day of the billions of viewers in front of the legend to open the box take out the trophy, this classic scene people will never forget.
brand outside China the war
as a world-class sports event, the Chinese team absence no doubt to some extent hindered the domestic public on the World Cup concerns, some experts pointed out that China is not caused by the absence of the team absence of Chinese enterprises. 2006 World Cup, the “pure” apparel industry in China as the sole sponsor of one of them.
in this year World Cup, the Chinese garment enterprises the figure did not appear in the official World Cup co-directory. For many apparel companies, marketing to find more clever ways to catch the relationship with the World Cup is undoubtedly a more practical way.
some of the famous brand clothing manufacturers on the market has been the main push in the summer with the “World Cup element” of the clothing, the World Cup to borrow elements of success the market sales. During the 2006 World Cup, FIFA Metersbonwe although not authorized, but the brand is very smart to play a “edge ball”, the launch of “I love the World Cup” as the theme to commemorate the clothing, the majority of fan favorite, sales soared, sales of the year was 40 billion yuan. Inspired by this, and now many domestic branded apparel manufacturers have launched in the market with the “World Cup element” of clothing, and good response.
minutes Media International CEO Xumiao Long pointed out that for Chinese companies, enterprises can make use of the World Cup, up from a marketing point of packaging news events, making it a hot topic of the moment to achieve the visibility and reputation both to enhance the effect.
It is understood, Olympic, special steps, Del benefits and other sports brands have made clear that, during the World Cup will increase the density in the CCTV advertising, in addition to, more brand choice marketing “tactics” ingenuity.
“We are positioned in the entertainment marketing the World Cup football.” special step, a relevant sources, they will invite celebrities, famous lyricist composer, recording a joint and football, World Cup, the of MV, and through television, radio, network, KTV and other channels hit list; the same time, the main push in the summer, “Africa calling” clothing, special steps into a large number of soccer elements.
in 2002, has spent ten million yuan during the World Cup title, “Super Equipe” and other sections of seven wolves not far behind, and the persons revealed that the company marketing focus on the following: According to popular national team jersey style, designed World Cup T-shirt, and roll out stores across the country.
elegant birds in the launch of the World Cup this summer on the main football clothing culture. The elegant birds in the summer T-shirt, in addition to football picture, but also popular with the team national colors to be rendered.
and generous plan, “the Chinese team” strategy Anta, the operations center said Yuan Wei, Media Relations Manager, ANTA main football service is not a product, but Anta will meet some of the media in all regions , for some of the interactive part of the package.
Chinese brands in the World Cup war, the present, more marked in the periphery. It is well received by the limited strength of our business, but also with China level of development of football-related. However, good marketing for the World Cup domestic garment enterprises in China, the meaning seems to be more important, after all, the domestic market is all based on the fundamental.